OUR CREDO

At Tender Funerals kindness is our compass in everything we do.

Every day our community make informed choices aligned with their own values.

We will always be a not-for-profit and we will always be community owned.

The power of informed choice:

• Most of us don’t know what we don’t know.
• Choice starts with a conversation to identify what is needed and what is possible.
• We encourage all voices to be heard and inform meaningful decisions.
• We affirm the choice to participate in the way that is right for each person.
• Informed choice can include pre-planning of after death care and options.
• Your needs may change as you move through the process, and so your decisions can too. Take all the time you need.

Strength of community:

• An informed and empowered community knows what to do when one of their own dies.
• At Tender Funerals we open opportunities for people to recognise and connect with their community to look after their own.
• We believe people are capable.
• Capacity is developed as we learn together with knowledge embedded in the community.
• We are a community venture, existing to redefine value.

Kindness is our compass:

• It is a kindness to provide transparent options and support people in their decisions as to what is best for them.
• We walk beside each other to build each other up.
• At Tender we operate from a place of neutrality – so people can be just as they are.
• We pride ourselves on operating ethically.